I designed this initial mood board based on the brand's aesthetic, the product line being featured for the opening, the architectural drawings of the new space and a combination of the inspirational references the client provided, and my own suggestions.

First digitally painted tear sheet of many.

Tear sheet for a development of the second concept that I thought was the strongest of the group. Versions based on art director feedback.

Ultimately, the first concept was chosen and developed for finish. This sketch was owing a lot to Diebenkorn, Frankenthaler and Rothko.

The final photoshop sketch before going to real paint. I endeavored to solve as many problems as possible at this stage to avoid having to make any client requested changes at the 11 ft scale on the final.

Context. (Painting in the upper left hand corner.)